The Final Countdown – Best of 2012

Parting from 2012 can seem bittersweet. Although we’re ready to welcome a new year, Atrium would like to make a countdown of just a few what we feel were the 10 most memorable moments of the year 2012:

1. Best Opening: The Barclays Center 12 barclays center

The long-awaited opening of the Barclays Center in Brooklyn couldn’t have been a more to do, officially opening with a 8 night performance of the one and only Jay-Z.  Located just a few blocks away from our Brooklyn store, we are thrilled to invite the Stadium to the hood and are gearing up for the Nets season!

2. Most Dramatic Couple: Chris Brown and Rihanna 12 chris brown ri ri

Leave it to Chris Brown and Rihanna to stir up the talk of the town once again.  The couple, who have caused quite the controversy due to Brown’s history of abuse and infidelity, exchanged a kiss during the 2012 VMA’s.  Maybe he was turned on like the rest of America with Rihanna’s new album cover….just a thought.

3. Best Song Collaboration: Mercy 

12 mercy

The collaboration of American hip hop recording artist Kanye West along with debuted MERCY featuring GOOD Music rappers Big Sean and Pusha T along with their Def Jam label-mate.  The song made top charts in addition to becoming sole inspiration for Kim Kardashian’s recently deceased kitten.

4.  Anticipated Celebrity Baby-Mama: Wiz Khalifa and Amber Rose

12 wiz expecting baby

American rapper Wiz Khalifa and Amber Rose confirm their pregnancy. After a previous miscarriage, we’re glad to see the couple looking happy and are anticipating some new baby daddy inspired songs to release in the future.

5. Biggest Devastation: The Sandy’s 

hurricane-sandy-time-map-500 newton school

All we can say is Sandy was certainly a bitch this year.  From the hurricane that destroyed 43,000 homes and loss of  $60 billion dollars to the horrifying shooting at Sandy Hook last Friday which killed 26 innocent children and teachers; we know this name will forever be engraved in our minds.

6. Best Atrium Collaboration: PRPS Jeans Co 

prps atrium

With our numerous collaborations it was very hard to pick one as our favorite, but at the end of the day it came down to our most recent collaboration with PRPS Japan.  Not only was this exclusive custom-made but also limited edition with various Atrium stampings throughout the product.  Even better each product came in a custom denim bag.  We cant even begin to describe the washing techniquies and eloquently engineering that took place here.

7. Biggest Government Surprise: Colorado Legalized Marijuana! 

12 weed

Although it seems like a long time coming for the flower-power state, November’s election finally made it official – Marijuana is finally illegal!  So now the state, which statistically has more marijuana distilleries than Starbucks, won’t have to hide in fear.  Thank you Governor John Hickenlooper! Now what about New York?

8. Favorite Line: Rag & Bone 

rag and bone

Rag & Bone keeps on astonishing us year after year, with this year earning their place as our favorite line of 2012.  Their classic tailoring mixed with a very New York driven edge aesthetically has made every piece a buyers dream.

9. Best Sneaker Release: Ronnie Fieg x New Balance 999 Blue Steel

999 blue steel

The name says it all- ”Steel Blue.”- The Ronnie Fieg x New Balance 999 was an easy pick for us. From the high-quality fabrics to the monochromatic color wave this shoe was a guaranteed success.  When it comes to sneakers as we all know Ronnie is the man and “Steel Blue” is a clear example of that.

10. Best New Dance Move: Gangham Style

Gangman Style

Goodbye Duggie HELLO Gangnam Style. But really, the beat is contagious. With the most watched YouTube video in history this song had become a hit overnight.  South Korean musician Psy’s Gangnam Style song is associated with upscale fashion and lavish lifestyle associated with trendsetters- no wonder why we love it!

#TBT Industry Night -Greenhouse After Party

Throw back Thursday: Industry Night at Atrium

This year Atrium took Industry Night to another level, bringing everyone to Greenhouse for a chill time after party. Check out the photos below to see who made it to the end!  Photos taken by Kiwibox.

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Welcome to the World of ADEEN!

ADEEN! from ADEEN TV on Vimeo.
Welcome to the world of ADEEN – Check the new ADEEN! video that captures inspiration and purpose behind the brand’s products.  Directed by the notorious Anais Larocca, who was the man behind Jay-Z’s Duracell commercial, this new campaign clearly captures the essence behind the no-boundary brand.  With a very “Saturday morning cartoon feeling” the video includes every man’s dream of fun including a paintball gun fight, endless candy and bathing in Fruit Loops.  Paired alongside music by Anamanaguchi, the video is a great way to illustrate the fun living aesthetic of ADEEN.

#FashionForACause

Last week Atrium held a drop-off benefit to help those affected by Hurricane Sandy.  Encouraging local residents and vendors to come out to support, Atrium rented a truck to take all donations while also providing complimentary cocktails and cupcakes by Essential Cakes.  While partnering with NYC Dream Center and It’s from the Sole, Atrium received a large turn-out with brands such as Second Sunday, Sportiqe, Golden Bear and EDUN all donating bags of goods.  Packing a 16 ft van after only a few hours the event was surely a success with all donations going to restoring Rockaway Beach.  Check out the images below of everyone supporting #fashionforacause!  Missed the event?  Donate to NYC Dream Center directly here. 

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Introducing: Penfield for Atrium Fall 2012 Exclusive

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Atrium is proud to present our most recent collaboration with Penfield through notorious street style photographer William Yan. Re-creating two of Penfield’s notorious styles, the Rockford and the Stapleton, this collaboration brings together Atrium’s fashion-forward edge with Penfield’s reputable outerwear quality.

Available exclusively Online and in-store at Atrium Soho and Brooklyn locations.

Trend Alert: APLIIQ x Atrium Printed Snapbacks

Perfecting this seasons hottest trend, we bring you a dope collaboration for the street wear aesthetic – Apliiq x Atrium snapbacks.  With Apliiq being the print-master of the textile industry, finding rare patterns from around the world, we immediately wanted to jump on their customization train.  Prints and Snapbacks are both must-haves for the season – so why not pair them together?  From tropical to animal to even galactic – these snapbacks are a unique staple for your Fall wardrobe.  Check out the full collection below…

Available Online and at Atrium Soho and Brooklyn.

Fall Denim Addiction – R13

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Fall is FINALLY here starting the ongoing quest for the hottest denim of the season.  Meet R13 – one of our favorite denim brands of the moment.  Each style is comfortable yet sexy with innovative detailing on every piece.  Whether going for the badass look or the girl next door we promise the moment you try them on you won’t ever want to take them off.

Available Online and in-store Atrium Soho and Miami.

Spotted: Meek Mills perfoming in Drink Beer Save Water tee sold at Atrium

Spotted: Meek Mills perfoming in Drink Beer Save Water tee sold at Atrium. Meek Mills (left) with Wale (right) from Maybach Music Group, on stage at their perfomance at Made in America.

For more Drink Beer Save Water merchandise visit Atrium SohoBrooklyn, and Miami locations. Available in-store or online at www.atriumnyc.com Phone orders at 212.473.3980 x12

How do you REALLY feel?

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Ready to exercise your 1st Amendment rights?  If these snapbacks by ADEEN don’t get your message across then I don’t know what will. Whether going for the racy language or just a cool fun design, these hats are a perfect statement piece.  So how do you really feel…

Available at Atrium Soho and  Brooklyn.  To place a phone order call 212-473-3980 x12 or e-mail customerservice@atriumnyc.com.

Spotted: Nelly wearing Atrium x Killy City Exclusive on The Next

 

Spotted: Nelly sporting Atrium x Killy City American Flag EXCLUSIVE while performing American Woman with John Rich on The CW’s The Next.

Available online and at Atrium Soho and Brooklyn.