We are proud to announce the arrival of the brand that everyone has been buzzing about – John Elliott + CO. The American ready-to-wear clothing brand is a breathe of fresh air, contriving pieces with simple, minimalist and functional qualities. Their SS13 collection has an effortless approach to style, consisting of all the basics you gotta have with all the minor embellishments that make them unique. As they say there collection is simple, and we got to agree, make clothing that people will wear everyday. Check out their lookbook collab with Slam x Hype and video below.
Ready to exercise your 1st Amendment rights? If these snapbacks by ADEEN don’t get your message across then I don’t know what will. Whether going for the racy language or just a cool fun design, these hats are a perfect statement piece. So how do you really feel…
Thursday September 6th Atrium party rocked as they celebrated Fashion’s Night Out 2012 at our Soho location on 644 Broadway. While guests sipped on rock inspired cocktails courtesy of UV Vodka and Mercy they made their way through a carnival of activities full of tattoos, freebies and glamour. Get the full scoop below, to check out more photos visit our Facebook album – make sure to tag yourselves!
The store was in full rock transformation including a red carpet at the entrance and rock inspired merchandising courtesy of celebrity stylist and fashion expert Daver Campbell, who was on-site providing style consultations. In addition, guests were able to check out limited edition rock inspired pieces from Don Rebel’s t-shirt line including their exclusive Atrium FNO tees.
Notorious designer Maor Cohen, of jewelry line M.Cohen, brought his workstation in-store to create personalized product. Guests watched the designer in action while checking out his archived Hermes scarf collection, in which a limited edition FNO piece was available for purchase. If that’s too much for your buck, M. Cohen gave out 250 pieces to the first guests to arrive and Instagram the event.
In addition to the M.Cohen swag, Lali Lali Salon gave rock inspired makeovers fully equipped with fake eyelashes, glitter, make-up and every hair tool imaginable. On the more permanent level, a tattoo artist was on site giving out free ink as a gift with purchase of select Messeca or Martin Kheen products. To top it off the Cruisin’ Kitchen food truck was parked outside providing complimentary sliders and fries for the guests
It’s not too early to start having coat lust and we certainly are having one over Stone Island. Using the best fibers, textiles and designs unlike anything else out there – Stone Island is a must-have for this fall/winter season. From the hand-painted camo to the ultra-reflective, you are gonna want to get your hands on these unique pieces before they’re gone.
We’re in love – and so is Hollywood – with Yosi Samra’s flip-flops! Although the Summer season may be coming to end, we promise you these flip-flops are an all year long necessity. Coming in array of colors, these flip flops stay feminine with their thin strap and are super comfy too. We spotted Eva Longoria, Amanda Seyfried, Jessica Alba, Emmy Rossum, Selena Gomez and Vanessa Hudgens rocking the trend – are you gonna join the club?
Sportswear meet Luxury – Introducing Adidas SLVR. The brand’s sole-purpose is building a legacy of well- tailored pieces by crafting bold and futuristic designs for the contemporary sportswear aesthetic. Did I mention each garment will fit you perfectly? The terry material is the right combination for the everyday comfortable and effortless look.
One word says it all – TOMS. The A-team is completely obsessed with TOMS shoes and I’m sure you can guess why. The charitable fashion brand, which started in 2006 by Blake Mycoskie, revolves around the One for One movement – matching every pair of shoes purchased with a pair of new shoes given to a child in need. As shopping can often be seen as a superficial thing, we couldn’t think of a better concept. Just think, by purchasing a pair for yourself you will be giving a child a pair of shoes so they can walk to school! Now with these amazing new styles and colors, I can’t see who WOULDN’T want to buy a pair. So join the TOMS team and channel your style for a good cause.
Wedge sneaks, you either love em or hate em – and we definately LOVE these new wedge sneakers by Schutz! Celebs are lovin this high top trend, and now you can too. Inspired by Isabel Marant’s genious reinvention of high tops, these Schutz sneakers are a more affordable way to sport the trend. Available in a variety of styles, these sneakers are perfect if your lookin to rock a sporty look yet stick to your feminine style. Comfortable and stylish at the same time – what’s not to love?