Korean designer D.GNAK has created a monochromatic line for the everyday man. Contrasting the typical Spring color palette by using charcoal, grey and cream, this brand is definitely out of the ordinary. But what really stands the brand apart? While the brand may seem to be your go to for basics, D.GNAK adds his special touches such as hidden pocket features, a side chest zipper and an extended back hem. If that doesn’t grab your attention, check out their SS13 collection video edited with mirror technology…
Spotted: Will.i.am jamming out in ADEEN snap back from Atrium during the Beats By Dre Color TV Ad: All Eyes On Us beats by DRE commercial. Check out the clip below to see him along with Lil Wayne and others!
ADEEN! from ADEEN TV on Vimeo.
Welcome to the world of ADEEN – Check the new ADEEN! video that captures inspiration and purpose behind the brand’s products. Directed by the notorious Anais Larocca, who was the man behind Jay-Z’s Duracell commercial, this new campaign clearly captures the essence behind the no-boundary brand. With a very “Saturday morning cartoon feeling” the video includes every man’s dream of fun including a paintball gun fight, endless candy and bathing in Fruit Loops. Paired alongside music by Anamanaguchi, the video is a great way to illustrate the fun living aesthetic of ADEEN.
The time has come, where after months of creative brainstorming our nation’s top advertisers will reveal their crafty commercials on one of the most expensive ad-spaces of the year: The Super Bowl. With broadcast reaching more than 90 Million viewers each year, companies try and grab viewers attention through clever iniendos, adorable pets and catchy theme songs in order to make worthy the million dollar investment in the expensive time slot.
We’ve picked our favorites – What’s yours? VOTE NOW BELOW!
Forgot your favorite commercial or didn’t watch the Super Bowl? Re-watch our favorites below…
Chevy Sonic Stunts
We are very honored to have Music artist Stalley shoot his newest video “Go On” in Atrium in Brooklyn. Atrium x Kith collaboration in Brooklyn has been opened for 2 months and we are calling the attention of influencials.
Getting to the point. Check out “Go On” the latest video from Stalley’s Lincoln Way Nights, directed by Walu. Lincoln Way Nights is available now on Itunes. Stalley’s new project Savage Journey to the American Dream is coming soon!
Get this Look!
Tomorrow, December 8th, Atrium will be bringing out its musical side for the release of Tiësto’s new clothing line: CLVB LIFE. Designed for today’s young fashionable club-goer, CLVB LIFE consists of a variety of graphical elements that are very reminiscent of Tiësto’s concerts. In honor of the fact that CLVB LIFE will mark the first integration of music and fashion within the world of the electronic music, Atrium will be hosting a VIP release party next Wednesday, December 14th. Atrium is one of the exclusive retailers that will be launching the release so the first 75 people to purchase a piece from his new line at our Soho location will receive an invite to the private event next week!
Don’t miss out – as this one we predict will come out with MAXIMAL success.
Check it out as the FMIS team gets behind the scenes footage of the Atrium x Nudie Jeans Collaboration. Get the full story here.