Spotted: Our favorite bad girl beaut Rihanna stopping by our Soho location last night for a little retail therapy. With brother Rajad Fenty and gal pal/stylist Melissa Ford in tow, the songstress-fashionista celebrated her last days of the Diamonds tour in the US with an Atrium shopping spree.
Finding your favorite pair of 5 year old jeans can be difficult, but to John Elliott + Co this is what their denim thrives on. Mastering the slim silhouette John Elliott looks to architecture as inspiration, creating denim with clean lines and authentic detailing. With a lower rise at the front and a slightly high rise at the back this denim creates a form fitted comfortable wear that will immediately become your denim go-to.
The California local label Heathen is known to create visually appealing designs. The brand is no stranger to fashion game, integrating different leathers with soft cotton fabrics to create a sophisticated approach to streetwear. While the brand is known for their iconic civil war hats, today Heathen’s collection has added a line of pants, sweaters and jackets into the mix. Consistently staying true to their roots of wearability and practicality, the brand has grown to become a favorite in our menswear department.
We think most can agree that finding the perfect denim jacket can be difficult, which is why were obsessed with this piece from Nudie Jeans SS13 line. The jacket features a summer wash, perfect for the “worn-in” look for Spring, along with Nudie’s signature orange stitching. As camo print and leather bottoms stay trending its no doubt that the Conny jacket is a dope match.
Adidas Y-3 is ringing in the spring with a bang with a collection filled with bright colors and prints. In typical Yamamoto form, these all-over tropical prints are a perfect mixture between style and functionality and just in time for vacation season! Don’t let the bright colors and patterns steer you away, as these statement pieces are definite must haves for this season.
Distressed denim is back and Nudie Jeans has created the perfect wash – exclusively sold at Atrium. This organic cotton blend jean features the classic Thin Finn skinny fit with a faded “shawn replica” wash. The distressed detailing mixed with Nudie’s classic contrast stitching and five pocket styling makes the piece a classic addition to your Spring wardrobe.
Introducing one of our newest arrivals, the innovative Korean streetwear brand Human Potential. Designer YK Kim inspiration for the line was for “people who don’t have fear and love to challenge themselves”, which is clearly evident in their SS13 collection. Comprised of a series of 90′s inspired chain printed varsity jackets, snapbacks and t-shirts; Human Potential is a go to when looking for that perfect statement piece.