John Elliott + Co: The Denim Minimalists

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Finding your favorite pair of 5 year old jeans can be difficult, but to John Elliott + Co this is what their denim thrives on.  Mastering the slim silhouette John Elliott looks to architecture as inspiration, creating denim with clean lines and authentic detailing.  With a lower rise at the front and a slightly high rise at the back this denim creates a form fitted comfortable wear that will immediately become your denim go-to.

Available now online and in store at Atrium NYC and Brooklyn.

The Perfect Denim Jacket

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We think most can agree that finding the perfect denim jacket can be difficult, which is why were obsessed with this piece from Nudie Jeans SS13 line.  The jacket features a summer wash, perfect for the “worn-in” look for Spring, along with Nudie’s signature orange stitching.  As camo print and leather bottoms stay trending its no doubt that the Conny jacket is a dope match.

Available online and in store at Atrium NYC and Brooklyn.

Nudie’s Distressed Denim

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Distressed denim is back and Nudie Jeans has created the perfect wash – exclusively sold at Atrium.  This organic cotton blend jean features the classic Thin Finn skinny fit with a faded “shawn replica” wash.  The distressed detailing mixed with Nudie’s classic contrast stitching and five pocket styling makes the piece a classic addition to your Spring wardrobe. 

Available online and in-store Atrium NYC and Brooklyn.

R13 Revolution

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R13 has been a denim brand to watch over the past few seasons, creating effortless styles and fits that are transitional for anyones style or shape.  And this season is no different, integrating unique tailoring and washes beyond anything else out there on the market. From their sexy leather chaps to the more athletic asymmetrical fly jean to even a re-make of the boyfriend jean – R13 has all the denim trends covered for the season.

Available online and in store at Atrium NYC and Miami.

Introducing Nudie Jeans Co x Atrium Exclusive RED ICON

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Just in time for the holidays, Nudie Jeans and Atrium are excited to launch our newest exclusive collaboration: Thin Finn style ‘Organic Icon Red’.  The name says it all – the 11 oz. slim fit Turkish denim has been skillfully stripped with bleach at the Nudie LAB in Italy and over-dyed in deep Rubin red.  The organic slim fitting Thin Finn features five pocket details, zip fly, raw copper trims, organic cotton pocket linings and of course Nudie’s signature orange stitching.  The Icon Red is the latest installment of Nudie’s over-dyed concept which first launched in Fall 2012 with Icon Orange.

Now available online and in-store at Atrium Soho and Brooklyn.

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PRPS Japan x Atrium Limited Edition Collection

Atrium is proud to announce our limited edition collection with PRPS Japan.  The collection consists of 3 jeans eloquently designed and engineered exclusively for Atrium by the one and only denim artisan Donwan Harrell. Each piece comes in a custom made PRPS Atrium branded canvas dust bag with their unit number inside to show it’s exclusivity.  Check out the style details below, only 74 units of each style so make sure you get yours fast! Shop online or Atrium Soho or Brooklyn.

 Details: A strategic replication of a vintage miners denim coverall. This custom Japanese denim is 13.5oz. With spot resin, edge seam grinding, and individualized hand painted turquoise patina on the shanks. This gives off a well-worn natural 3-year effect to the jean.

Details: Peruvian clay colored Sulphur garment dye, on a 12.5 oz denim twill, with resin finished 3D crinkle application. The pocket bags are a yarn dye hickory railroad fabrication with an engineered discharge print.

Details: A full resin dipped and baked 13oz. custom Japanese denim. With an aggressive hand bleached sanding method. The pocket bags are a yarn dye hickory railroad fabrication with an engineered discharge print.

Spotted: Justin Bieber in NYC rockin Public School jacket and Kill City tee from Atrium Soho

Spotted: Justin Bieber in NYC rockin Public School denim jacket with leather sleeve and Kill City brand shreaded tee from Atrium Soho. Available online and in-store at Atrium Soho or Brooklyn locations.

Public School FW’12

Introducing the Public School Fall/Winter 2012 Collection. Known for their badass aesthetic, the new collection is no different mastering rebellious downtown fashion-forward style.  The latest pieces are no doubt to draw your attention – including waxed denim cuts, leather sleeves and zipper detailing.  As when it comes to Public School, they never fail to flaunt their ability to produce the ill-est menswear merchandise.

Shop online now or at Atrium Brooklyn or Soho locations.

DIY: Nudie Repair Kit

We hate parting with our favorite jeans. Whether skinny or boot, slim or comfort fit, each wear and wash gives denim its own individual feel- and there’s nothing more upsetting than watching your second skin fall apart or tear in all the wrong places.

Before you consider tossing your jeans in the trash, check out The Repair Kit by Nudie Jeans Co. These simple and easy steps can give you the bang for your buck and extend the life of the jeans you never want to part with.

Spotted: Wale rockin Naked and Famous Denim camo from Atrium

Spotted: Wale rockin Naked and Famous camo denim from Atrium before a concert at Syracuse College.

Available at Atrium Soho. To place a phone order call 212-473-3980 x12 or email customerservice@atriumnyc.com