McQ by Alexander McQueen has transformed the labels exquisite style into a more youthful look for their 2013 collection. With fun prints featuring cutting-edge razor patterns, retro bandana designs, graffiti and even animal print – these versatile design’s make for an essential piece to complete your look this Spring. Available online and in-store Atrium NYC and Brooklyn.
Just in time for the holidays, Nudie Jeans and Atrium are excited to launch our newest exclusive collaboration: Thin Finn style ‘Organic Icon Red’. The name says it all – the 11 oz. slim fit Turkish denim has been skillfully stripped with bleach at the Nudie LAB in Italy and over-dyed in deep Rubin red. The organic slim fitting Thin Finn features five pocket details, zip fly, raw copper trims, organic cotton pocket linings and of course Nudie’s signature orange stitching. The Icon Red is the latest installment of Nudie’s over-dyed concept which first launched in Fall 2012 with Icon Orange.
Atrium is proud to announce our limited edition collection with PRPS Japan. The collection consists of 3 jeans eloquently designed and engineered exclusively for Atrium by the one and only denim artisan Donwan Harrell. Each piece comes in a custom made PRPS Atrium branded canvas dust bag with their unit number inside to show it’s exclusivity. Check out the style details below, only 74 units of each style so make sure you get yours fast! Shop online or Atrium Soho or Brooklyn.
Details: A strategic replication of a vintage miners denim coverall. This custom Japanese denim is 13.5oz. With spot resin, edge seam grinding, and individualized hand painted turquoise patina on the shanks. This gives off a well-worn natural 3-year effect to the jean.
Details: Peruvian clay colored Sulphur garment dye, on a 12.5 oz denim twill, with resin finished 3D crinkle application. The pocket bags are a yarn dye hickory railroad fabrication with an engineered discharge print.
Details: A full resin dipped and baked 13oz. custom Japanese denim. With an aggressive hand bleached sanding method. The pocket bags are a yarn dye hickory railroad fabrication with an engineered discharge print.
Atrium is proud to present our most recent collaboration with Penfield through notorious street style photographer William Yan. Re-creating two of Penfield’s notorious styles, the Rockford and the Stapleton, this collaboration brings together Atrium’s fashion-forward edge with Penfield’s reputable outerwear quality.
Spotted: Swizz Beats rocking the Label Whore 1 graphic from the Fresh Goods x Atrium exclusive collaboration line. The high demand tee’s were a successful first launch for both parties. The collaborations continue, stay tuned!
For current Label Whore 2 merchandise visit Atrium Soho and Brooklyn locations or click here. To place a phone order call 212-473-3980 x12 or email email@example.com
Atrium and Fresh Goods are proud to introduce: THE LABEL WHORE 2 collaboration. With such high success and popularity of the first LABEL WHORE line, we are proud to bring you the second chapter of this street fashion staple. Watch this shoppable video for a close up view!
IN CASE YOU MISSED IT: Thursday September 20th 2012 Atrium celebrated the Naked and Famous launch of their women’s collection and the Atrium exclusive collaboration at our Soho location on 644 Broadway. The #HoorayJapaneseDenim theme turned out to be yet another successful event. Guests were amazed to see such a various assortment of denim, such as heat activated and the blacklight wash!
Beautiful DJ Yeva started the celebration in full swing as guests sipped on innovative Japanese inspired cocktails sponsored by Gabriella Wines and Pearl Vodka. In sync with the Japanese theme, an array of Japanese candy was also available for guests to try such as HI-CHEW, Pocky sticks.
Naked and Famous designer, denim connoisseur Brandon Svarc, was front and center throughout the event. While giving guests some denim tutorials, Brandon and team shared their secrets of producing unique fabrics (such as heat sensitive denim) while also creating fashionable jeans with a great fit. To go along with the Japanese themed event (in light of the Japanese denim) Brandon and team were making handmade denim origami throughout the evening. After seeing Brandon’s skills in action, we can only wonder what he will come out with next! Check out our current collaboration with Naked & Famous, the Atrium x Naked & Famous Tiger Camo.