Spring officially is here and just in time as Atrium introduces Nudie Jeans limited edition “Woad/Guado” collection – an exclusive 100% organic six piece line dyed from the ancient ‘woad’ plant. The collection is a unique edition to the brands organic imagery as each piece has gone through tedious labor intensive production in Italy to give it’s 100% natural blue appearance. The collection comprises of a Grim Tim Jean, High Khaki, Chambray Shirt, Jacket, Long-sleeved Henley and a Short-sleeved Tee-shirt. With only 700 pieces available worldwide, this is an extremely limited collection for Nudie Jeans. Come check out the collection today, exclusively available at Atrium NYC.
E-mail email@example.com for inquiries.
About the Woad dying process:
Woad, or more commonly known as “Dyer’s Woad”, is a flowering plant with a cabbage like appearance, and has been cultivated since ancient times to produce blue dye. The green leaves can be harvested six times in a year, but it is only the first year the leaves can be used for dying. The dye extraction process is extremely labor intense, with 1000 kilos of leaves producing only 1 kilo of blue dyestuff. The development of dye involves extracting the pigment from the leaves which leaves a green liquid. Reducing the green liquid forms a blue sludge, which is then in turn dried resulting in rock hard lumps of intense blue dyestuff. To turn the hard dyestuff to dye, it is dissolved in a mixture of soda and water. Each garment is then slowly lowered into the dye bath and left to work its magic, timing depends on the thickness of the fabric. Nudie Jeans acquired all the dyestuff an Italian Guado farm could produce in a year to dye the entire ‘Woad/Guado’ collection.