Posted on October 22, 2012 by atriumfashion

Spotted: Victoria Secret Model- Alessandra Ambrosio rockin the J Brand coated bowie denim jacket from Atrium. Photo Credit: BilliDollarBaby and DenimBlog. Available now at Atrium Soho.

Recap: Naked and Famous x Atrium Denim Event

Posted on September 26, 2012 by atriumfashion

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IN CASE YOU MISSED IT: Thursday September 20th 2012 Atrium celebrated the Naked and Famous launch of their women’s collection and the Atrium exclusive collaboration at our Soho location on 644 Broadway. The #HoorayJapaneseDenim theme turned out to be yet another successful event. Guests were amazed to see such a various assortment of denim, such as heat activated and the blacklight wash!

Beautiful DJ Yeva started the celebration in full swing as guests sipped on innovative Japanese inspired cocktails sponsored by Gabriella Wines and Pearl Vodka. In sync with the Japanese theme, an array of Japanese candy was also available for guests to try such as HI-CHEW, Pocky sticks.

Naked and Famous designer, denim connoisseur Brandon Svarc, was front and center throughout the event. While giving guests some denim tutorials, Brandon and team shared their secrets of producing unique fabrics (such as heat sensitive denim) while also creating fashionable jeans with a great fit. To go along with the Japanese themed event (in light of the Japanese denim) Brandon and team were making handmade denim origami throughout the evening. After seeing Brandon’s skills in action, we can only wonder what he will come out with next! Check out our current collaboration with Naked & Famous, the Atrium x Naked & Famous Tiger Camo.

Atrium featured in Elektro Magazine

Posted on June 25, 2012 by atriumfashion

Elektro Magazine – your backstage pass to dance music, djs, style, and fashion. Elektro Magazine will take you behind the scenes of your fave music, giving fans an up close and personal experience when it comes to music and style. Atrium had the prevalage of being feautred in their Summer 2012 issue. Check it out …

New Romantics Popcorn Lace Crop Tee, $58 Improvd Grey Harem Shorts, $155

Maison Scotch, Leather & Jute Baseball Jacket, $345

360 Knit Sweater, $135, J Brand Coated Jeans $229

Power Prints

Posted on April 19, 2012 by atriumfashion

Ladies it’s spring cleaning time – so go trade in your plain jane garb for this season’s powerful pieces that will make sure you will go un-noticed. Prints are HUGE this season, filled with amazing fabrics covered with vivid colors, along with neutrals and pastels, (my fave color right now: soft mint green.) Whether you want to explore the tropics, the feminine florals, or even the exotic wilderness – there is a print to work with your style. The A-Team has gathered up our top brands that portray and rock this seasons craze - Sam Edelmen, Yosi Samra, J Brand, Citizens of Humanity, Maison Scotch, Dolce Vita, Chelsea Flower, Washborn and of course, Alexander McQueen. And don’t be afraid to mix and match ladies, because this season it’s time to step out and be bold.

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Available at Atrium Soho, and online. For inquiries call 212-473-3980 x12 or e-mail customerservice@atriumnyc.com.

Celebrities LOVE J Brand

Posted on April 2, 2012 by atriumfashion

Kim Kardashian in J Brand 801 legging in snow leopard, $209

Blake Lively in J Brand pencil leg skinny in a brown turbulent coated clay wash, $250

Amanda Seyfried in J Brand capri midrise jeans in heaven mini floral, $205

As we know, finding the perfect pair of jeans can be super hard – whether it is the way they fit or the quality. With Hollywood being a huge source for style inspiration, one can see that J Brand is one of celebrities absolute favorites. Check out some of the styles that celebrities have been raving over – from prints to leather – we’ve got you covered!

Available at Atrium Soho and online. For inquiries call 212-473-3980 x12 or e-mail customerservice@atriumnyc.com.

New Lookbook: It’s All in the Details.

Posted on March 13, 2012 by atriumfashion

This season it’s all in the DETAILS! From wild prints to asymetrical hemlines to even pops of color – the seasons standards has shifted from the comfort of versatility. Check out all the looks on our online lookbook and get your hands on some of our favorite detailed pieces of the season.

#LeapDayLusts

Posted on February 29, 2012 by atriumfashion

In the words of Kenneth “Real life is for March…nothing on Leap Day counts”. Although this may be coming from the naïve character from NBC’s hit comedy 30 Rock, it does give the holiday that only comes every four years a much more special meaning. In honor of this oddity, the Atrium team has gathered our 29 Leap Day Lusts that you should treat yourself with on this extra day – because remember NOTHING on Leap Day counts…

Make sure you follow us on Twitter and Instagram as we track our #LeapDayLusts – and don’t hold back…as you know you have some too.

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Available at Atrium Soho and online. Call 212-473-3980 x12, e-mail customerservice@atriumnyc.com or visit Atrium Soho to get your Leap Day Lusts!

Trend Alert: Sport Authority

Posted on February 27, 2012 by atriumfashion

Get your game face on this season – Spring trends are all about the athletic and the chic casual. So how do you sport such a conflicting trend? Integrate sporty inspired materials such as mesh, yarn, zippers, buckles and jersey with athletic conceptual pieces like sweatshirts, sneakers and bralettes to keep your look both playful and in style. To avoid looking like you just came from the gym layer athletic separates with solid pieces; this will create athletic streamlining without dominating the feminine silhouette.

Get the look with these pieces from Atrium.

: Nudie Jeans – Tight Long John Black skinny stitch, $179

: Dr. Marten – 1460 Smooth 8i boot , $115

: Converse All Star – Wool Slouchy Hi Top Sneaker, $60

: Nicholas K – Beige Montana Tape yarn sweater, $395

: J Brand – Nikko zip empress skinny stitich, $255

: ASH- Tuffato Calfe Suede Two-Tone Wedge Sneaker, $250

: ASH- Tuffato Calfe Suede Two-Tone Wedge Sneaker, $250

: ASH- Calfe Suede with Canvas Tonal Wedge Sneaker, $225

: ASH- 4 Buckle Nappe Wax Sneaker, $185

: ASH- 4 Buckle Nappa Wax Sneaker, $185

: ASH- 4 Buckle Nappe Was Wedge Sneaker, $200

: 360 Cashmere- Black Sami Hooded Sweater, $295

: Textile Elizabeth and James- White Viscose Top, $79

: Rebel Yell- Black Fashion Is Dead V-Neck Tee, $55

: Rebel Yeli- Orignal Unruly BF Pullover Sweatshirt, $79

: Improvd- Grey Raphaela Vortex Terry Top, $130

: QSW- Blue White Wash Oversized Hood Sweatshirt, $74

: David Lerner- Black Mesh Legging Pant, $145

: J Brand- Nikko Zip Bright Royal Skinny Stich, $255

: Improvd- Black Hudson Ponte Patchwork Pant, $125

: Free People- Green Slub Reverse Poncho Sweater, $108

Call 212-473-3980 X12, e-mail customerservice@atriumnyc.com or visit Atrium Soho to get the look!

Hot looks for the Opera – Cosmic Opera that is.

Posted on February 23, 2012 by atriumfashion

So what’s this talk about the opera?

Laser lights, opereratic singers, cirque de soleil-eque performances all while listening to the DJ mogul Axwell? – This is not your typical opera. Located in the historical NY Hammerstein Ballroom, this magic-themed two night concert will mark the first chapter of the electronic event series. Axwell, the known DJ from Swedish House Mafia, is a creator and partner in the series – making it a must talked about event. Electronic music and theatrical production will integrate into one, with never-before seen laser and lighting elements integrated with dramatic, opera-themed activations spread throughout the venue. The Audience may not realize it…but they will be part of this magical experience.

What are you wearing?

With an epical event such as this, wardrobe decisions will not be taken lightly – but don’t worry we’ve got your back. This is a full on dance-oriented concert, so comfort here is key. Neon silk, graphic tees, edgy metallics and animal influenced designs will be everywhere in this circus themed event. Check out some of our essentials available in-store to keep you looking good through the epic dance marathon. Don’t forget to add some cosmic to your beauty routine, as this is the night to go all out. Fluorescent make-up and trippy nail decals are all the rave for spring (pun intended) so what better time to break out the this beauty trend.