We spotted Wiz Khalifa wearing Nudie Jeans from Atrium in his latest music video “Don’t Lie.”
Get the Look: Nudie Jeans Tape Ted Black Jeans and Nudie Jeans Denim Jacket. Available at Atrium Soho and Brooklyn. To place a phone order call 212-473-3980 x12 or e-mail customerservice@atriumnyc.com.
Spring officially is here and just in time as Atrium introduces Nudie Jeans limited edition “Woad/Guado” collection – an exclusive 100% organic six piece line dyed from the ancient ‘woad’ plant. The collection is a unique edition to the brands organic imagery as each piece has gone through tedious labor intensive production in Italy to give it’s 100% natural blue appearance. The collection comprises of a Grim Tim Jean, High Khaki, Chambray Shirt, Jacket, Long-sleeved Henley and a Short-sleeved Tee-shirt. With only 700 pieces available worldwide, this is an extremely limited collection for Nudie Jeans. Come check out the collection today, exclusively available at Atrium NYC.
E-mail customerservice@atriumnyc.com for inquiries.
About the Woad dying process:
Woad, or more commonly known as “Dyer’s Woad”, is a flowering plant with a cabbage like appearance, and has been cultivated since ancient times to produce blue dye. The green leaves can be harvested six times in a year, but it is only the first year the leaves can be used for dying. The dye extraction process is extremely labor intense, with 1000 kilos of leaves producing only 1 kilo of blue dyestuff. The development of dye involves extracting the pigment from the leaves which leaves a green liquid. Reducing the green liquid forms a blue sludge, which is then in turn dried resulting in rock hard lumps of intense blue dyestuff. To turn the hard dyestuff to dye, it is dissolved in a mixture of soda and water. Each garment is then slowly lowered into the dye bath and left to work its magic, timing depends on the thickness of the fabric. Nudie Jeans acquired all the dyestuff an Italian Guado farm could produce in a year to dye the entire ‘Woad/Guado’ collection.
With Winter making its rounds Scotch & Soda knows exactly how to stay within the loop – designing the best Toggle coat we have seen this season. Their newest handcrafted deep detailed quality Navy Toggle coat will indeed be a front runner. Now available at Atrium.
Scotch & Soda Navy Toggle Coat $263.00
Available at Atrium Soho. Call 212-473-3980 X12, email customerservice@atriumnyc.com or visit Atrium Soho to get yours today!
Baseball Coated Varsity Denim Jacket, $385
Alexander McQueen Denim Waist Coat Vest, $310
Alexander McQueen Black Denim Jacket, $325
Available at Atrium Soho. Call 212-473-3980 x12, e-mail customerservice@atriumnyc.com or visit Atrium Soho to get yours today!
Bring in the New Year in Style! Look your best with these eye-catching New Year’s Eve looks and start 2012 off with a Bang!
Call 212-473-3980 X12, e-mail customerservice@atriumnyc.com, or come to Atrium Soho (644 Broadway) to get yours today.
Call 212-473-3980 X12, e-mail customerservice@atriumnyc.com, or come to Atrium Soho (644 Broadway) to get yours today.
As most know, no woman out there is actually ever content with the temperature. When it’s cold outside you tend to bundle up; however, you are shockingly uncomfortable with the extended heat once you’ve gotten behind closed doors – really no happy medium. Enter New York’s best known fashion trick: layering. Whether bundling under a parka, a fur or even layers of fuzzy sweaters – the only way to stay truly happy throughout the day is to make sure you are wearing ALL the alternatives.
Get some of the season staples now at Atrium.
Nothing can beat the winter classic of Penfield. Providing quality down filled outerwear while maintaining the best in up to date fashion, function, practicality and durability; Penfield consistently remains one the season’s essential brands. Whether sporting a trail inspired vest or bundling up under a Rockford Jacket, Penfield will always have you covered.
Visit our Soho location (644 Broadway), Brooklyn location (233 Flatbush) or online to get yours today!
