We hate parting with our favorite jeans. Whether skinny or boot, slim or comfort fit, each wear and wash gives denim its own individual feel- and there’s nothing more upsetting than watching your second skin fall apart or tear in all the wrong places.
Before you consider tossing your jeans in the trash, check out The Repair Kit by Nudie Jeans Co. These simple and easy steps can give you the bang for your buck and extend the life of the jeans you never want to part with.
IN CASE YOU MISSED IT: Thursday September 20th 2012 Atrium celebrated the Naked and Famous launch of their women’s collection and the Atrium exclusive collaboration at our Soho location on 644 Broadway. The #HoorayJapaneseDenim theme turned out to be yet another successful event. Guests were amazed to see such a various assortment of denim, such as heat activated and the blacklight wash!
Beautiful DJ Yeva started the celebration in full swing as guests sipped on innovative Japanese inspired cocktails sponsored by Gabriella Wines and Pearl Vodka. In sync with the Japanese theme, an array of Japanese candy was also available for guests to try such as HI-CHEW, Pocky sticks.
Naked and Famous designer, denim connoisseur Brandon Svarc, was front and center throughout the event. While giving guests some denim tutorials, Brandon and team shared their secrets of producing unique fabrics (such as heat sensitive denim) while also creating fashionable jeans with a great fit. To go along with the Japanese themed event (in light of the Japanese denim) Brandon and team were making handmade denim origami throughout the evening. After seeing Brandon’s skills in action, we can only wonder what he will come out with next! Check out our current collaboration with Naked & Famous, the Atrium x Naked & Famous Tiger Camo.
Don’t miss Naked and Famous Denim x Atrium Event THIS THURSDAY @ 6:00pm at Atrium Soho!!
Come meet designer Brandon Svarc in a Japanese filled evening to celebrate the launch of women’s collection and the Atrium exclusive collaboration. The event will include Japanese cocktails by Baron Herve, denim oragami as gift with purchase, music by DJ Yuke and much much more!!
Click the link below to RSVP through Facebook
Fall is FINALLY here starting the ongoing quest for the hottest denim of the season. Meet R13 – one of our favorite denim brands of the moment. Each style is comfortable yet sexy with innovative detailing on every piece. Whether going for the badass look or the girl next door we promise the moment you try them on you won’t ever want to take them off.
We spotted Wiz Khalifa wearing Nudie Jeans from Atrium in his latest music video “Don’t Lie.”
Get the Look: Nudie Jeans Tape Ted Black Jeans and Nudie Jeans Denim Jacket. Available at Atrium Soho and Brooklyn. To place a phone order call 212-473-3980 x12 or e-mail customerservice@atriumnyc.com.
It’s that time of year again, where you can take a day away from the office to channel some American pride. Yup, tomorrow’s July 4th – so we’ve compiled ALL the essentials to keep you in style during the special occasion. From striped tanks to american flag jeans, we’ve got everything you need to sport to the festivities – and yes boys, you CAN actually wear something besides the plain old solid blue and red apparel. Enjoy the fireworks, stuff your face at the barbeques, and do it all while reppin your country … Atrium style.
Pants featured above: Kill City exclusive for Atrium, $199
Available at Atrium Soho, Brooklyn, Miami, and online. To place a phone order call 212-473-3980 x12 or e-mail customerservice@atriumnyc.com.
Spotted: Slaughter house wearing Atrium in new music video! Check out Joe Budden, Crooked I, Joell Ortiz, Royce Da 5’9, and Cee-lo.
Wearing PRPS – Barracuda Distressed Jeans, Striver’s Row – Khaki Selvedge Jeans, and Reception Tees, all available at Atrium!
Available at Atrium Soho, Brooklyn, and Miami. To place a phone order call 212-473-3980 x 12 or e-mail customerservice@atriumnyc.com
Meek Mill was spotted rockin these PRPS – Rambler Washed Black Selvedge Jeans, $450 from Atrium at Summer Jam this past Sunday!
Available at Atrium Soho and Brooklyn. For phone orders, call 212-473-3980 x 12 or e-mail customerservice@atriumnyc.com
Hudson Jeans does a new take on the classic tuxedo pant, neon style with their new “Lou Lou” Jean. Inspired by the YSL “Le Smoking Suit” that fulfills the classic tuxedo look, Hudson did a bit of revamping by adding a phosphorescent stripe that not only emphasizes the oh so popular trend of color-blocking but also…glows in the dark. With summer right around the corner, we couldn’t think of a more perfect combo. The tuxedo style with the neon element can take your style from casual Friday’s to the swanky New York nightlife scene. And for all your festival goer’s out there – EDC is just around the corner and we couldn’t think of a better outfit, I mean who wouldn’t want their pants to glow?
Available at Atrium Soho and Atrium Miami. To place a phone order call 212-473-3980 x 12 or email customerservice@atriumnyc.com.
Hudson Lou Lou Tuxedo Manson Skinny – $199
Hudson Lou Lou Tuxedo Manson Skinny, $199
Hudson Lou Lou Tuxedo Manson Skinny, $199
Spotted celebs rocking out the Lou Lou Tuxedo Manson Skinnys…
From Top Left – Erika Marie of FashionChalet.net, Leigh Lezark, Marcus of Marcusmayhem.com, Eliza Doolittle, Fearne Cotton, Emmanuelle Chriqui, Kenza of Kenzasmgblogspot.com, Lindsey of Saucyglossie.com
