Thursday September 6th Atrium party rocked as they celebrated Fashion’s Night Out 2012 at our Soho location on 644 Broadway. While guests sipped on rock inspired cocktails courtesy of UV Vodka and Mercy they made their way through a carnival of activities full of tattoos, freebies and glamour. Get the full scoop below, to check out more photos visit our Facebook album – make sure to tag yourselves!
The store was in full rock transformation including a red carpet at the entrance and rock inspired merchandising courtesy of celebrity stylist and fashion expert Daver Campbell, who was on-site providing style consultations. In addition, guests were able to check out limited edition rock inspired pieces from Don Rebel’s t-shirt line including their exclusive Atrium FNO tees.
Notorious designer Maor Cohen, of jewelry line M.Cohen, brought his workstation in-store to create personalized product. Guests watched the designer in action while checking out his archived Hermes scarf collection, in which a limited edition FNO piece was available for purchase. If that’s too much for your buck, M. Cohen gave out 250 pieces to the first guests to arrive and Instagram the event.
In addition to the M.Cohen swag, Lali Lali Salon gave rock inspired makeovers fully equipped with fake eyelashes, glitter, make-up and every hair tool imaginable. On the more permanent level, a tattoo artist was on site giving out free ink as a gift with purchase of select Messeca or Martin Kheen products. To top it off the Cruisin’ Kitchen food truck was parked outside providing complimentary sliders and fries for the guests
Despite the misconceptions and confusion on what 4/20 really is and what it symbolizes, many people carry on the tradition of ‘Weed Day.’ So whether you are celebrating or not, the A-Team has gathered up all types of green clothing/accessories to rep on this holiday. So whatever your plans may be on 4/20, just remember “Every little thing is gonna be alright.”
With New York being a style capital of the Country, the streets serve as our canvas for style at its peak. Check it out as Atrium hits the streets of New York to give you some amazing street style photos, because in this city people watching serves as an activity.
Meet Malik Williams – rockin’ a sick outfit perfect for the gorgeous weather in NYC. The color coordination of his outfit is just too good creating a comfortable yet hip look. Clearly… Malik is up to date with the latest trends; I mean he is the remarkable Fashion Director at Bleu Magazine. Graphic tees and tanks are what’s hot right now as well as patterns (his shorts). Add the Adidas kicks by Jeremy Scott and you now have yourself a dope look.
Behind the exclusive collaborations, denim hotspot and coveted events – there is much more to Atrium. Our team consists of devoted individuals all with different aspirations, backgrounds and of course style to give each customer a unique personal experience unlike any other retail spot. Meet the A-team and get a glimpse behind the curtain…
Happiness” week on 106 & Park where Coca-Cola and BET Network sought out five teenagers who have made a difference in their community to reward them with a day in the life in the city that has it all: NYC. A winner was suprised each day this week and given the opportunity to follow a successful New Yorker – and of course reep the rewards. When picking a place to shop, it was no surprise that Atrium was at the top of their list! Check out winner Joseph Foster as he goes on a shopping spree with celebrity stylist Princess Vines and 106 & Park’s very own Rocsi Diaz!