General Idea has always impressed us with their ability to stylize casual every-day wear – and this NYFW was no exception. We were captivated by their use of asymmetrical designs, dark hues of green and blue along with their prominent use of color blocking. Mixed with their notorious quilting, we can’t wait until it’s arrival this Fall 2013. Check it.
Spotted: Big Sean keeping warm in Paris, wearing the Yves Salomon hooded fur lined parka. Available in-store at Atrium Soho. To place a phone order call 212-473-9200 or e-mail firstname.lastname@example.org.
The minute we laid eyes on new contemporary brand Sons of Heroes during the trade-shows our team was immediately sold. The menswear line completely masters the integration of modern trends with precision tailoring, ultimately representing the new face of the modern man. With each piece containing integrate detailing, each collection withholds a uniqueness that is very hard to find in contemporary menswear. Check out the full collection now, as we know that you’re going to be just as obsessed.
Spotted: Swizz Beatz looking fresh in the latest Olivier leather camo print zip sleeve and Paislee Y$L snapback from Atrium. Swizz made an appearance on the 106 & Park television show on the BET Network. Available in-store at Atrium Soho.
Spotted: Swizz Beatz in the Marc Newson x G Star Raw collaboration painter hoodie from Atrium alongside pal J.R. Smith from the New York Knicks. Hoodie available in-store at Atrium Soho and Brooklyn. Check Swizz’s shoutout to the sweatshirt from his personal instagram @therealswizzz below.
Spotted: Swizz Beatz looking good in Freshjives -viejoto sweater trouser from Atrium Soho store. Check him out post shopping spree repping a new styled look and our camo shopping bag in hand- what do you think of his style? Available online and in-store at Atrium Soho and Brooklyn.
Just in time for the holidays, Nudie Jeans and Atrium are excited to launch our newest exclusive collaboration: Thin Finn style ‘Organic Icon Red’. The name says it all – the 11 oz. slim fit Turkish denim has been skillfully stripped with bleach at the Nudie LAB in Italy and over-dyed in deep Rubin red. The organic slim fitting Thin Finn features five pocket details, zip fly, raw copper trims, organic cotton pocket linings and of course Nudie’s signature orange stitching. The Icon Red is the latest installment of Nudie’s over-dyed concept which first launched in Fall 2012 with Icon Orange.