Spotted: Wiz Khalifa rocking the marijuana pin by Von Ray from Atrium Soho. He rocked the dope accessory at Hot 107.9 pinned on the hood of his sweatshirt.
The NEW Stone Island AW 12′ Collection is none the less unique. Known for their outerwear experimentation and daring fabrics it is no doubt they have managed to top themselves once again. For starters the collection includes hand painted camo, heavy duty relective fabric and topped off with heat activied fabric! The heat activated outerwear is made up of a special thermo material, where the jacket is a dark grey but when in contact with a warm temperature the color will transform into a lighter shade. You have to see it to believe it! At Atrium we are full supporters of all the Stone Island jackets!
Spotted: Will.i.am jamming out in ADEEN snap back from Atrium during the Beats By Dre Color TV Ad: All Eyes On Us beats by DRE commercial. Check out the clip below to see him along with Lil Wayne and others!
PARAJUMPERS coats are no joke top-notch. Dont let the fur-trimmed hood fool you, the heavy-duty coats have been used in extreme weather. From the metal fastening collar that is an actual parachuting hook to the hard-wearing nylon fabric that can withstand severe weather conditions, PARAJUMPERS don’t fool around. And don’t worry, these jackets are just as much practical as they are durable. Each PARAJUMPER jacket has specially lined pockets with compartments for your phone, money, keys and whatever else you need to stash during the harsh weather. It’s no doubt choosing this jacket will benefit you this season, after all their motto is: “that others may live”.
Spotted: 50 Cent wearing Olivier from Atrium during his life debut performance of his new collaborative song “My Life” featuring Adam Levine and Eminem. Check out the full performance below.
It’s that time of year again, to be thankful for what you have and find all the best deals of the season. Join Atrium in our BLACK FRIDAY SALE where you can get 30% off your purchase and 20% off outerwear at both Atrium Soho and Brooklyn locations. We will be opening our doors at 6 AM on Friday so get a good night’s sleep after your turkey feast and happy shopping!
ADEEN! from ADEEN TV on Vimeo.
Welcome to the world of ADEEN – Check the new ADEEN! video that captures inspiration and purpose behind the brand’s products. Directed by the notorious Anais Larocca, who was the man behind Jay-Z’s Duracell commercial, this new campaign clearly captures the essence behind the no-boundary brand. With a very “Saturday morning cartoon feeling” the video includes every man’s dream of fun including a paintball gun fight, endless candy and bathing in Fruit Loops. Paired alongside music by Anamanaguchi, the video is a great way to illustrate the fun living aesthetic of ADEEN.
Atrium is proud to announce our limited edition collection with PRPS Japan. The collection consists of 3 jeans eloquently designed and engineered exclusively for Atrium by the one and only denim artisan Donwan Harrell. Each piece comes in a custom made PRPS Atrium branded canvas dust bag with their unit number inside to show it’s exclusivity. Check out the style details below, only 74 units of each style so make sure you get yours fast! Shop online or Atrium Soho or Brooklyn.
Details: A strategic replication of a vintage miners denim coverall. This custom Japanese denim is 13.5oz. With spot resin, edge seam grinding, and individualized hand painted turquoise patina on the shanks. This gives off a well-worn natural 3-year effect to the jean.
Details: Peruvian clay colored Sulphur garment dye, on a 12.5 oz denim twill, with resin finished 3D crinkle application. The pocket bags are a yarn dye hickory railroad fabrication with an engineered discharge print.
Details: A full resin dipped and baked 13oz. custom Japanese denim. With an aggressive hand bleached sanding method. The pocket bags are a yarn dye hickory railroad fabrication with an engineered discharge print.