Spotted: Swizz Beatz looking fresh in Olivier and Paislee from Atrium

swizz 106parkSpotted: Swizz Beatz looking fresh in the latest Olivier leather camo print zip sleeve and Paislee Y$L snapback from Atrium. Swizz made an appearance on the 106 & Park television show on the BET Network. Available in-store at Atrium Soho.

Spotted: Swizz Beatz in G-STAR RAW from Atrium

swizz in splattered hoodieSpotted: Swizz Beatz in the Marc Newson x G Star Raw collaboration painter hoodie from Atrium alongside pal J.R. Smith from the New York Knicks.  Hoodie available in-store at Atrium Soho and Brooklyn. Check Swizz’s shoutout to the sweatshirt from his personal instagram @therealswizzz below.

swizz shout out

Spotted: Swizz Beatz post shopping spree at Atrium Soho

swizz decked in atrium

Spotted: Swizz Beatz looking good in Freshjives -viejoto sweater trouser from Atrium Soho store. Check him out post shopping spree repping a new styled look and our camo shopping bag in hand- what do you think of his style? Available online and in-store at Atrium Soho and Brooklyn.

Sandy Night Out at Santos

Tomorrow night MILK Studios and Waves for Water present a Sandy Night Out – a benefit for victims of Hurricane Sandy. There is a great line-up consisting of Stretch Armstrong, Qtip, Rich Medina, Clark Kent and Tony Touch as well as surprise guests, all at the one and only Santos Party House.  Tickets are only $35 and 100% of the proceeds go to victims of Hurricane Sandy.  What better way to party?!  Get your tickets online or at the door!

Spotted: French Montana rockin Olivier from Atrium Soho

french montana

 

Spotted: French Montana rockin Olivier leather zip sleeve from the Atrium Soho location. Get the look: Visit Atrium NYC. To place a phone order call 212-473-3980 x12 or e-mail customerservice@atriumnyc.com

Spotted: 50 Cent in Olivier from Atrium on The Voice

Spotted: 50 Cent wearing Olivier from Atrium during his life debut performance of his new collaborative song “My Life” featuring Adam Levine and Eminem.  Check out the full performance below.

Get the look: Olivier Sweatshirt from Atrium NYC.  To place a phone order call 212-473-3980 x12 or e-mail customerservice@atriumnyc.com

Welcome to the World of ADEEN!

ADEEN! from ADEEN TV on Vimeo.
Welcome to the world of ADEEN – Check the new ADEEN! video that captures inspiration and purpose behind the brand’s products.  Directed by the notorious Anais Larocca, who was the man behind Jay-Z’s Duracell commercial, this new campaign clearly captures the essence behind the no-boundary brand.  With a very “Saturday morning cartoon feeling” the video includes every man’s dream of fun including a paintball gun fight, endless candy and bathing in Fruit Loops.  Paired alongside music by Anamanaguchi, the video is a great way to illustrate the fun living aesthetic of ADEEN.

Spotted: Will.i.am rockin ADEEN snap back from Atrium

Spotted: Will.I.Am killing it wearing ADEEN chomp snap back from Atrium. Photo from the Red Carpet at the American Music Awards 2012.

Available for purchase online and in store at Brooklyn and Soho locations.

Spotted: Randy Jackson sporting the Ben Amun Pin from Atrium Soho

Spotted: Randy Jacking at the American Music Awards 2012, in the Ben Amun Pin from the Atrium Soho store.