We think most can agree that finding the perfect denim jacket can be difficult, which is why were obsessed with this piece from Nudie Jeans SS13 line. The jacket features a summer wash, perfect for the “worn-in” look for Spring, along with Nudie’s signature orange stitching. As camo print and leather bottoms stay trending its no doubt that the Conny jacket is a dope match.
We hate parting with our favorite jeans. Whether skinny or boot, slim or comfort fit, each wear and wash gives denim its own individual feel- and there’s nothing more upsetting than watching your second skin fall apart or tear in all the wrong places.
Before you consider tossing your jeans in the trash, check out The Repair Kit by Nudie Jeans Co. These simple and easy steps can give you the bang for your buck and extend the life of the jeans you never want to part with.
If there’s anything we like more than Wiz’s music it would be his style – enter Fatima B, Wiz’s kick ass stylist. Fatima and Wiz have been dedicated clients of the Atrium family for some time and it has most certainly paid off. Take the cover of his newest mixtape album for example, the look is all from Atrium! His new look reflects his edgy rugged musical aesthetic while still maintaining the classic swag that makes Wiz the baller that he is. All we can say is the real Wiz is back and his look is smokin’.
Check out Complex’s full interview with his stylist Fatima B. here!
Spring officially is here and just in time as Atrium introduces Nudie Jeans limited edition “Woad/Guado” collection – an exclusive 100% organic six piece line dyed from the ancient ‘woad’ plant. The collection is a unique edition to the brands organic imagery as each piece has gone through tedious labor intensive production in Italy to give it’s 100% natural blue appearance. The collection comprises of a Grim Tim Jean, High Khaki, Chambray Shirt, Jacket, Long-sleeved Henley and a Short-sleeved Tee-shirt. With only 700 pieces available worldwide, this is an extremely limited collection for Nudie Jeans. Come check out the collection today, exclusively available at Atrium NYC.
E-mail firstname.lastname@example.org for inquiries.
About the Woad dying process:
Woad, or more commonly known as “Dyer’s Woad”, is a flowering plant with a cabbage like appearance, and has been cultivated since ancient times to produce blue dye. The green leaves can be harvested six times in a year, but it is only the first year the leaves can be used for dying. The dye extraction process is extremely labor intense, with 1000 kilos of leaves producing only 1 kilo of blue dyestuff. The development of dye involves extracting the pigment from the leaves which leaves a green liquid. Reducing the green liquid forms a blue sludge, which is then in turn dried resulting in rock hard lumps of intense blue dyestuff. To turn the hard dyestuff to dye, it is dissolved in a mixture of soda and water. Each garment is then slowly lowered into the dye bath and left to work its magic, timing depends on the thickness of the fabric. Nudie Jeans acquired all the dyestuff an Italian Guado farm could produce in a year to dye the entire ‘Woad/Guado’ collection.
Other items featured: JC Rags Basic Woven Shirt, $99; Nixon Chrono Watch, $450; Dr. Martens Larkwaxed Canvas Boot in Tan, $160 available at KITH.
Call 212-473-3980 X12, e-mail email@example.com, or come to Atrium Soho (644 Broadway) to get yours today.