Introducing Nudie Jeans Co x Atrium Exclusive RED ICON

Just in time for the holidays, Nudie Jeans and Atrium are excited to launch our newest exclusive collaboration: Thin Finn style ‘Organic Icon Red’.  The name says it all – the 11 oz. slim fit Turkish denim has been skillfully stripped with bleach at the Nudie LAB in Italy and over-dyed in deep Rubin red.  The organic slim fitting Thin Finn features five pocket details, zip fly, raw copper trims, organic cotton pocket linings and of course Nudie’s signature orange stitching.  The Icon Red is the latest installment of Nudie’s over-dyed concept which first launched in Fall 2012 with Icon Orange.

Now available online and in-store at Atrium Soho and Brooklyn.

DIY: Nudie Repair Kit

We hate parting with our favorite jeans. Whether skinny or boot, slim or comfort fit, each wear and wash gives denim its own individual feel- and there’s nothing more upsetting than watching your second skin fall apart or tear in all the wrong places.

Before you consider tossing your jeans in the trash, check out The Repair Kit by Nudie Jeans Co. These simple and easy steps can give you the bang for your buck and extend the life of the jeans you never want to part with.

Nudie Grim Tim featured in WWD

For all you Women’s Wear Daily lovers out there, check out this hot pair of Nudie’s from Atrium featured in the October 6 issue!  Get the look now at Atrium: Grim Tim Recycle Dry Navy, Nudie Jeans Co. $179.