Spotted: Swizz Beatz in the Marc Newson x G Star Raw collaboration painter hoodie from Atrium alongside pal J.R. Smith from the New York Knicks. Hoodie available in-store at Atrium Soho and Brooklyn. Check Swizz’s shoutout to the sweatshirt from his personal instagram @therealswizzz below.
Tomorrow night MILK Studios and Waves for Water present a Sandy Night Out – a benefit for victims of Hurricane Sandy. There is a great line-up consisting of Stretch Armstrong, Qtip, Rich Medina, Clark Kent and Tony Touch as well as surprise guests, all at the one and only Santos Party House. Tickets are only $35 and 100% of the proceeds go to victims of Hurricane Sandy. What better way to party?! Get your tickets online or at the door!
Developed by Andrew Marc Schwartz and Suzanne Schwartz, the founders and original creators of the Andrew Marc brand, comes their newest outerwear line SAM. The fashion forward line maintains the luxurious quality of Andrew Marc while also adding a modern stylish twist, including parkas, bombers, utility coats, and cargo jackets. Best of all? The alpine inspired brand offers endless ways to wear each product including an outer coated cotton shell, removable zip sleeves and 100% authentic fur. A versatile fur vest and winter jacket – I would say that is truley the best of both worlds.
Spotted: Will.i.am jamming out in ADEEN snap back from Atrium during the Beats By Dre Color TV Ad: All Eyes On Us beats by DRE commercial. Check out the clip below to see him along with Lil Wayne and others!
ADEEN! from ADEEN TV on Vimeo.
Welcome to the world of ADEEN – Check the new ADEEN! video that captures inspiration and purpose behind the brand’s products. Directed by the notorious Anais Larocca, who was the man behind Jay-Z’s Duracell commercial, this new campaign clearly captures the essence behind the no-boundary brand. With a very “Saturday morning cartoon feeling” the video includes every man’s dream of fun including a paintball gun fight, endless candy and bathing in Fruit Loops. Paired alongside music by Anamanaguchi, the video is a great way to illustrate the fun living aesthetic of ADEEN.
Spotted: Justin Bieber in NYC rockin Public School denim jacket with leather sleeve and Kill City brand shreaded tee from Atrium Soho. Available online and in-store at Atrium Soho or Brooklyn locations.