What next for the fabric masters behind Stone Island?

The NEW Stone Island AW 12′ Collection is none the less unique. Known for their outerwear experimentation and daring fabrics it is no doubt they have managed to top themselves once again. For starters the collection includes hand painted camo, heavy duty relective fabric and topped off with heat activied fabric! The heat activated outerwear is made up of a special thermo material, where the jacket is a dark grey but when in contact with a warm temperature the color will transform into a lighter shade. You have to see it to believe it! At Atrium we are full supporters of all the Stone Island jackets!

Available Online and in-store at Atrium Soho and Brooklyn locations.

Introducing: Penfield for Atrium Fall 2012 Exclusive

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Atrium is proud to present our most recent collaboration with Penfield through notorious street style photographer William Yan. Re-creating two of Penfield’s notorious styles, the Rockford and the Stapleton, this collaboration brings together Atrium’s fashion-forward edge with Penfield’s reputable outerwear quality.

Available exclusively Online and in-store at Atrium Soho and Brooklyn locations.

Crocodile Crazy – Isaac Sellam Experience

Channel your inner Crocodile Dundee with our new Isaac Sellam Experience Crocodile Jacket that just hit the floors of Atrium.  Designed by the notorious leather manufacturer, the jacket has a very clean, rugged appeal – made of 100% Crocodile Skin with linen lining and trim.  If that alone doesn’t grab your attention you can check out its price tag – $13,599. Now that’s what I call crazy.  But don’t let that fool you, as this piece is 100% worth it.  If our description isn’t enough, check out our hot Aussie sporting it.  Do you believe me now?

Available in-store only at Atrium Soho and Online.

Other Items worn:

SPURR – Slim Fit Jean- $ 195.00

KITH – Veblen Grey Leather Oxford – $166.00

White Mountaineering S/S 12

White Mountaineering- Raglan Cardigan Sweater, $649
White Mountaineering- Utility Vest, $849

White Mountaineering- Raglan Cardigan Sweater, $649

White Moutaineering- Embroidered Shirt, $519

White Mountaineering- Printed T-Shirt, $165

White Mountaineering- Herringbone Jacket, $735

White Mountaineering- Layered Parka Jacket, $1299

White Mountaineering- Jacquard Border Rib Leather Jacket, $979

White Mountaineering- Embroidered Leather Jacket, $1995

Available online and in-store at Atrium Brooklyn. For inquiries call 212-473-3980 x12 or e-mail customerservice@atriumnyc.com.

Moncler for Spring

Featuring limited release Moncler for Spring: Fleuty Wash Cotton Jacket, $795 and Bazile Wash Cotton Fabric Racer Jacket, $895.  Available in-store only at Atrium New York.

Call 212-473-3980 x12 or e-mail customerservice@atriumnyc.com for inquiries.

Get the Look: 50 Cent

50 Cent sports one of Atrium’s “A” Varsity Jackets to Motorola’s DROID RAZR launch in NYC.  Get the look now: Golden Bear Varsity “A” Jacket, $750 – exclusively at Atrium.