Christopher Raeburn x Moncler R

What do you get combine designer Christopher Raeburn and outerwear brand Moncler? From our prospective, we’d say a pretty ill looking collection.

Collaborating once again to create an innovative stand on outerwear – Christopher Raeburn and Moncler bring us their SS13 ‘Future Heritage’ Collection. The Greensand Down Vest continues to grasp the military aesthetic of designer Christopher Raeburn while staying true to Monclers design and practicality. This exclusive piece features a transparent polyurethane shell, filled with colored down with mesh side panels and pockets.

Available online and in-store at Atrium NYC.

John Elliott + Co.

We are proud to announce the arrival of the brand that everyone has been buzzing about – John Elliott + CO.  The American ready-to-wear clothing brand is a breathe of fresh air, contriving pieces with simple, minimalist and functional qualities.  Their SS13 collection has an effortless approach to style, consisting of all the basics you gotta have with all the minor embellishments that make them unique.  As they say there collection is simple, and we got to agree, make clothing that people will wear everyday.  Check out their lookbook collab with Slam x Hype and video below.

Available online and in-store Atrium Soho and Brooklyn.

Real Eyes Realize

Atrium is excited to release the launch of Real Eyes Realize SS13 collection, bringing you a line of graphic tees that cross streetwear with fashion sensibility.  You may recognize the brand from their SS12 debut featuring their trademark “Who the fuck is Stella” tees,  which is why we are proud to say they are back again with graphics that are better than ever.  Each design within the collection is a collaboration with renowned international artists, creating unique and exciting graphics unlike anything else out there.  The tees are made of 100% cotton with bespoke neck lines for men and women, making these pieces easy to fit into any wardrobe.

Now available online and in-store at Atrium Soho and Brooklyn.

Spotted: Chris Brown in Hardy Indiigo from Atrium

Spotted: Chris Brown rocking the Hardy Indiigo snapback from Atrium while on 106 & Park.  Available online and in-store at Atrium Soho and Brooklyn locations.

SONS OF HEROES: The Face of the Modern Man

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The minute we laid eyes on new contemporary brand Sons of Heroes during the trade-shows our team was immediately sold.  The menswear line completely masters the integration of modern trends with precision tailoring, ultimately representing the new face of the modern man.  With each piece containing integrate detailing, each collection withholds a uniqueness that is very hard to find in contemporary menswear.  Check out the full collection now, as we know that you’re going to be just as obsessed.

Available online and in-store at Atrium Soho and Brooklyn locations.

Spotted: Swizz Beatz in G-STAR RAW from Atrium

Spotted: Swizz Beatz in the Marc Newson x G Star Raw collaboration painter hoodie from Atrium alongside pal J.R. Smith from the New York Knicks.  Hoodie available in-store at Atrium Soho and Brooklyn. Check Swizz’s shoutout to the sweatshirt from his personal instagram @therealswizzz below.

Spotted: Swizz Beatz post shopping spree at Atrium Soho

Spotted: Swizz Beatz looking good in Freshjives -viejoto sweater trouser from Atrium Soho store. Check him out post shopping spree repping a new styled look and our camo shopping bag in hand- what do you think of his style? Available online and in-store at Atrium Soho and Brooklyn.

Introducing Nudie Jeans Co x Atrium Exclusive RED ICON

Just in time for the holidays, Nudie Jeans and Atrium are excited to launch our newest exclusive collaboration: Thin Finn style ‘Organic Icon Red’.  The name says it all – the 11 oz. slim fit Turkish denim has been skillfully stripped with bleach at the Nudie LAB in Italy and over-dyed in deep Rubin red.  The organic slim fitting Thin Finn features five pocket details, zip fly, raw copper trims, organic cotton pocket linings and of course Nudie’s signature orange stitching.  The Icon Red is the latest installment of Nudie’s over-dyed concept which first launched in Fall 2012 with Icon Orange.

Now available online and in-store at Atrium Soho and Brooklyn.

K/LLER Collection’s Birthday Pop-up Shop!

Spotted: Cassie Ventura in Hype Means Nothing Tee from Atrium

Spotted: Cassie Ventura in Hype Means Nothing Notorious B.I.G. graphic tee from Atrium. Available online and in-store at Atrium Soho and Brooklyn.  This dope graphic tee also features other iconic celebrities such as Jay-Z, Barack Obama, Pharrell Williams and Kanye West – check out the full collection here.