We are proud to announce the arrival of the brand that everyone has been buzzing about – John Elliott + CO. The American ready-to-wear clothing brand is a breathe of fresh air, contriving pieces with simple, minimalist and functional qualities. Their SS13 collection has an effortless approach to style, consisting of all the basics you gotta have with all the minor embellishments that make them unique. As they say there collection is simple, and we got to agree, make clothing that people will wear everyday. Check out their lookbook collab with Slam x Hype and video below.
Casual, cool and comfortable; who ever thought those words would ever be put in the same sentence? Enter the wedge sneaker. Giving a whole new meaning to a pair of high top kicks, the wedge sneaker is the perfect balance of height, style and comfort making it a must-have for the season. Best part of all? ASH shoes has come out with an amazing spring collection filled with animal prints, metallics, pops of color and of course your basics to easily integrate the trend into your personal style. Available online and in-store at Atrium Soho and Miami.
Spotted: Justin Bieber in NYC rockin Public School denim jacket with leather sleeve and Kill City brand shreaded tee from Atrium Soho. Available online and in-store at Atrium Soho or Brooklyn locations.
Introducing the Public School Fall/Winter 2012 Collection. Known for their badass aesthetic, the new collection is no different mastering rebellious downtown fashion-forward style. The latest pieces are no doubt to draw your attention – including waxed denim cuts, leather sleeves and zipper detailing. As when it comes to Public School, they never fail to flaunt their ability to produce the ill-est menswear merchandise.
Atrium and Fresh Goods are proud to introduce: THE LABEL WHORE 2 collaboration. With such high success and popularity of the first LABEL WHORE line, we are proud to bring you the second chapter of this street fashion staple. Watch this shoppable video for a close up view!