The minute we laid eyes on new contemporary brand Sons of Heroes during the trade-shows our team was immediately sold. The menswear line completely masters the integration of modern trends with precision tailoring, ultimately representing the new face of the modern man. With each piece containing integrate detailing, each collection withholds a uniqueness that is very hard to find in contemporary menswear. Check out the full collection now, as we know that you’re going to be just as obsessed.
Spotted: Swizz Beatz in the Marc Newson x G Star Raw collaboration painter hoodie from Atrium alongside pal J.R. Smith from the New York Knicks. Hoodie available in-store at Atrium Soho and Brooklyn. Check Swizz’s shoutout to the sweatshirt from his personal instagram @therealswizzz below.
Introducing the Billionaire Boy Club- MMXII Varsity Jacket. Sporting the iconic BBC logos and oversized astronaut, this varsity is equally classic as it is unique. Now available online and in-store at Atrium Soho and Brooklyn.
Just in time for the holidays, Nudie Jeans and Atrium are excited to launch our newest exclusive collaboration: Thin Finn style ‘Organic Icon Red’. The name says it all – the 11 oz. slim fit Turkish denim has been skillfully stripped with bleach at the Nudie LAB in Italy and over-dyed in deep Rubin red. The organic slim fitting Thin Finn features five pocket details, zip fly, raw copper trims, organic cotton pocket linings and of course Nudie’s signature orange stitching. The Icon Red is the latest installment of Nudie’s over-dyed concept which first launched in Fall 2012 with Icon Orange.
Atrium is proud to offer the new timeless shades: Lancier by Dita Eyewear. Like any Dita frames, Lancier is no different in quality and style. Handcrafted in Japan, the frames include the highest quality materials such as titanium and injected rubber, making them extremely light weight while also maintaining vision clarity whether on the water, land or air. All that in the timeless aviator shape makes these shades wearable all year long and impossible to keep on our shelves!
Lancier by Dita Eyewear, $1,200. Available in-store at Atrium Soho, Brooklyn and Miami. To place a phone order call 212-473-3980 x12 or e-mail email@example.com.
Spotted: Cassie Ventura in Hype Means Nothing Notorious B.I.G. graphic tee from Atrium. Available online and in-store at Atrium Soho and Brooklyn. This dope graphic tee also features other iconic celebrities such as Jay-Z, Barack Obama, Pharrell Williams and Kanye West – check out the full collection here.
The Art Basel is here again! Galleries from all over the world will come together creating one of the most influential Art Show’s in America! Atrium Miami Beach invites you as they play a role in the event, featuring Artists: Gray Malin, Jessica Lichtenstein, Adriana Carvalho!
Spotted: French Montana rockin Olivier leather zip sleeve from the Atrium Soho location. Get the look: Visit Atrium NYC. To place a phone order call 212-473-3980 x12 or e-mail firstname.lastname@example.org