It may be Spring but this season color has taken a backseat as the runway trends toward the stark contrasts of black and white. Filled with bold geometric patters, clean tailoring and subtle detailing, these black and white pieces will for sure help you transition stylishly into the season.
The California local label Heathen is known to create visually appealing designs. The brand is no stranger to fashion game, integrating different leathers with soft cotton fabrics to create a sophisticated approach to streetwear. While the brand is known for their iconic civil war hats, today Heathen’s collection has added a line of pants, sweaters and jackets into the mix. Consistently staying true to their roots of wearability and practicality, the brand has grown to become a favorite in our menswear department.
We are proud to announce the arrival of the brand that everyone has been buzzing about – John Elliott + CO. The American ready-to-wear clothing brand is a breathe of fresh air, contriving pieces with simple, minimalist and functional qualities. Their SS13 collection has an effortless approach to style, consisting of all the basics you gotta have with all the minor embellishments that make them unique. As they say there collection is simple, and we got to agree, make clothing that people will wear everyday. Check out their lookbook collab with Slam x Hype and video below.
It’s that time of year again folks for Atrium’s End of Season Sale. Starting tomorrow January 29th until February 7th the store will be in complete sale mode, with mark-downs up to 80% off. So come stock up on all your favorite styles of the season!
Casual, cool and comfortable; who ever thought those words would ever be put in the same sentence? Enter the wedge sneaker. Giving a whole new meaning to a pair of high top kicks, the wedge sneaker is the perfect balance of height, style and comfort making it a must-have for the season. Best part of all? ASH shoes has come out with an amazing spring collection filled with animal prints, metallics, pops of color and of course your basics to easily integrate the trend into your personal style. Available online and in-store at Atrium Soho and Miami.
PARAJUMPERS coats are no joke top-notch. Dont let the fur-trimmed hood fool you, the heavy-duty coats have been used in extreme weather. From the metal fastening collar that is an actual parachuting hook to the hard-wearing nylon fabric that can withstand severe weather conditions, PARAJUMPERS don’t fool around. And don’t worry, these jackets are just as much practical as they are durable. Each PARAJUMPER jacket has specially lined pockets with compartments for your phone, money, keys and whatever else you need to stash during the harsh weather. It’s no doubt choosing this jacket will benefit you this season, after all their motto is: “that others may live”.
It’s that time of year again, to be thankful for what you have and find all the best deals of the season. Join Atrium in our BLACK FRIDAY SALE where you can get 30% off your purchase and 20% off outerwear at both Atrium Soho and Brooklyn locations. We will be opening our doors at 6 AM on Friday so get a good night’s sleep after your turkey feast and happy shopping!
ADEEN! from ADEEN TV on Vimeo.
Welcome to the world of ADEEN – Check the new ADEEN! video that captures inspiration and purpose behind the brand’s products. Directed by the notorious Anais Larocca, who was the man behind Jay-Z’s Duracell commercial, this new campaign clearly captures the essence behind the no-boundary brand. With a very “Saturday morning cartoon feeling” the video includes every man’s dream of fun including a paintball gun fight, endless candy and bathing in Fruit Loops. Paired alongside music by Anamanaguchi, the video is a great way to illustrate the fun living aesthetic of ADEEN.
Atrium is proud to announce our limited edition collection with PRPS Japan. The collection consists of 3 jeans eloquently designed and engineered exclusively for Atrium by the one and only denim artisan Donwan Harrell. Each piece comes in a custom made PRPS Atrium branded canvas dust bag with their unit number inside to show it’s exclusivity. Check out the style details below, only 74 units of each style so make sure you get yours fast! Shop online or Atrium Soho or Brooklyn.
Details: A strategic replication of a vintage miners denim coverall. This custom Japanese denim is 13.5oz. With spot resin, edge seam grinding, and individualized hand painted turquoise patina on the shanks. This gives off a well-worn natural 3-year effect to the jean.
Details: Peruvian clay colored Sulphur garment dye, on a 12.5 oz denim twill, with resin finished 3D crinkle application. The pocket bags are a yarn dye hickory railroad fabrication with an engineered discharge print.
Details: A full resin dipped and baked 13oz. custom Japanese denim. With an aggressive hand bleached sanding method. The pocket bags are a yarn dye hickory railroad fabrication with an engineered discharge print.
Introducing the Public School Fall/Winter 2012 Collection. Known for their badass aesthetic, the new collection is no different mastering rebellious downtown fashion-forward style. The latest pieces are no doubt to draw your attention – including waxed denim cuts, leather sleeves and zipper detailing. As when it comes to Public School, they never fail to flaunt their ability to produce the ill-est menswear merchandise.